TESTIMONIALS - Strategy

"Mel and her team exceeded my expectations. She was given the 'Shop in Streatham' campaign at short notice and turned it around on time, delivered a quality service and product and was professional throughout. I was delighted with result and would not hesitate to come back to Mel Larsen & Associates in the future"
 
Angelina Purcell MBE, Streatham Town Centre Manager, 2012

"Mel is one of the most creative thinkers we call on as a consultant and collaborator. She has helped us to formulate and deliver a number of events, multi-partner projects, consultancy and evaluation. As a collaborator, she manages to be generous and supportive, yet challenging and innovative. As a consultant, she is both an intelligent strategist and a reliable, sensitive project manager. She has an extraordinarily wide experience of leading and observing engagement practice - from networking to community activism. This has given her unique and valuable insight into what makes people tick: audiences, participants, partners. She is also great at building the confidence of those around her. I would recommend Mel to anyone needing to think differently and clearly about a complex challenge or needing to find ways to engage partners and audiences."

Anne Torreggiani, CEO Audiences London

"Mel Larsen is more than a sought after professional in market research/planning and an authority in word-of-mouth marketing within the arts sector. The reason Mel stands out from the crowd is the way she puts her extraordinary skills to use: totally focused on how to add value to the client, always looking for ways to empower both the organisation and the people touched by it, always ready to make the extra effort to make the project a success. I feel very fortunate to have the opportunity to work with Mel, whether her work is directly for StillArt or our clients."
Magnus Still, CEO, StillArt International

"STW engaged Mel because of her ability to understand the complexities of the issues relating to The Complete Works and her strong track record. Mel had worked for us before and delivered excellent results. What really worked for me was the fact that although she maintained objectivity, she also cared about the lack of representation in mainstream UK poetry publishing. That brings something extra to a project and for me, made the final evaluation report exceptional. Mel is warm, approachable and very sensitive. She delivered on time and was always a pleasure to work with."

Emma Hewett, Director, Spread The Word

"It has been a privilege and a pleasure to work with Mel Larsen on delivering an audience development plan for Winchester Museums. Before Mel came on board I have to say I was overwhelmed by the sheer size of what we were trying to do. But Mel’s clear and strategic thinking provided a way forward for us.  She made a seemingly unmanageable and unwieldy project manageable and achievable. She was a sensitive team player within the museums team and an empathetic and approachable facilitator of our non-user focus groups. She quickly grasped our vision for the museums and has enabled us to, through the plan to begin to realise that vision. On a personal level I found her encouraging, approachable, dedicated and I cannot wait to work with her again!"

Sher Kent, Museum Services Manager (April 2010) Winchester Museums

"Mel Larsen is an articulate, intelligent, creative and dynamic partner in business development. In my journey from Sole Trader to Director of a company of 5 experts specialising in 'Safeguarding Children' training and consultancy, she has absorbed our culture, cut to the heart of our principles and values, inspired us to think big and assisted us in realising a vision. She is an inspired visionary, experienced in the practicalities of business."

Catherine Rushforth, Director Catherine Rushforth & Associates